WHAT'S BUZZING

Our SnappyFlies share tips, tricks and what’s hot in the e-commerce world.

Essential Images for your product listing on Amazon
calendar_today April 13, 2022
label Amazon , Amazon Listing , Business , Consumer Engagement , Digital Marketing , E-Commerce , Photography , Product Images , Product Photography
Did you know that Amazon had 5.2 million monthly visits in the fourth quarter of 2021? Here are some tips to start your ecommerce journey on Amazon. Amazon Image Requirements Amazon allows you to display a maximum of 7 photos and videos per listing. In the ecommerce world, visuals are your first point of contact with potential consumers. It is...
THE FUTURE WITH ECOMMERCE AUTOMATION
calendar_today September 8, 2021
label Automation , Business Automation , Business Productivity , Ecommerce , Ecommerce Business , Productivity
For your business to grow, there are 4 things to consider: Cutting running costs, increasing efficiency, increasing reach (therefore sales), as well as the ability to meet demands when they arise. In Ecommerce, saving time and money are straightforward. That said, in order to sell more, one has to increase reach. However, selling more often involves more time and money...
PRODUCT VIDEOS: AN INTEGRAL PART OF VISUAL COMMERCE
calendar_today May 31, 2021
label 360 Product Photography , 360 Product Video , Amazon Listing , Digital Marketing , E-Commerce , Ecommerce Marketing , Product Demo Videos , Product Videos , Social Media , Stop Motion Animation , Story Videos , Unboxing Videos , Video Marketing , White Background Photography
E-commerce. Mobile commerce. Social commerce. Now, Visual Commerce. If your head hurts looking at these terms, you’re not alone. You’d probably know or (unknowingly) did E-commerce, thanks to the pandemic. Mobile commerce refers to shopping online, but on your smartphones. Social commerce is mobile commerce, on a micro scale. There, people sell on social networking apps like Facebook, Instagram, chat...
HOW TO LIST FOOD PRODUCTS ON E-COMMERCE PLATFORMS
calendar_today March 9, 2021
label Business , Digital Marketing , E-Commerce , Food Product Listings , Photography , Product Images , Product Photography
With the rising trend of online shopping (thanks Covid), virtual supermarkets are growing in huge demand. Total grocery spend in Southeast Asia is roughly around $350 billion, and online grocery accounts for a fraction of that overall value, but it is gaining traction, according to industry experts. Closer to home, Singapore’s grocery market, which is expected to be worth S$9.9 billion...
SHOOTING FOR SOCIAL MEDIA
calendar_today November 25, 2020
label Business , Digital Marketing , E-Commerce , Photography , Product Images , Product Photography , Social Media
In today’s digital era, almost every business now has a social media presence. Visual elements are key to building and increasing your presence online. You do not want to take a photo randomly and upload it without any planning. Every photo on your social media platforms should have a purpose as it represents your brand. Here are some tips you...
THEME IDEAS TO ELEVATE YOUR PRODUCT WITH PRODUCT STYLING
calendar_today October 29, 2020
label Business , Digital Marketing , E-Commerce , Photography , Product Images , Product Photography , Product Styling
Did you know that 80% of marketers use visual assets in their social media marketing? Using themes to style your product images can give your feed a little more variety than your usual brand colours or styles, and also make it easier to pick out props that complement your product as well. Here are some theme ideas for your product...
SELLING BETTER ON AMAZON (PART 2)
calendar_today September 18, 2020
label Amazon Images , Amazon Listing , Business , Digital Marketing , E-Commerce , Photography , Product Images , Product Photography
Amazon is one of the most popular online marketplaces where businesses or individuals can sell their products internationally. If you are selling online, it may be a good option to start selling on Amazon and open your doors to more markets. The images you put up of your product represents your business and its brand image. Statistics have shown that...
SELLING BETTER ON AMAZON (PART 1)
calendar_today September 9, 2020
label Amazon Images , Amazon Listing , Business , Digital Marketing , E-Commerce , Photography , Product Images , Product Photography
If you have been selling online locally, it’s time to consider expanding your business to more regions around the world. With multiple global sites across some of the largest eCommerce markets, Amazon is a great starting point to sell globally and extending your reach internationally. Importance of Professional Product Photos When buying online, it’s critical to provide consumers...
TYPES OF PRODUCT VIDEOS FOR E-COMMERCE MARKETING
calendar_today July 22, 2020
label 360 Product Photography , 360 Product Video , Business , Digital Marketing , Ecommerce Marketing , Photography , Product Demo Videos , Product Images , Product Photography , Product Videos , Stop Motion Animation , Story Videos , Unboxing Videos , Video Marketing
The world of e-commerce is constantly changing and evolving. There has been an emerging trend of using product videos on product listings. Global marketplaces like Amazon and Taobao now allow merchants to include short videos in their product listings along with still images. Videos may seem daunting to some people but statistically, the benefits outweigh the efforts to make a...
LIGHT IS EVERYTHING
calendar_today October 24, 2019
label Business , Digital Marketing , E-Commerce , Photography , Product Images , Product Photography
Reflections of a budding product stylist-photographer Some months ago, we opened its doors to product styling. “FINALLY!” screamed my insides. Having done white background images for the past two years, I was hungry for something new. Some months in, I would not say I have mastered lighting, or creating gloriously sleek styled photos. Image Credit: Marianne Taylor After getting the...
HOW STYLED PRODUCT IMAGES BOOST YOUR ECOMMERCE
calendar_today October 17, 2019
label Business , Digital Marketing , E-Commerce , Photography , Product Images , Product Photography
Seeing is believing. This is a universal fact that applies to everyone for humans are known to rely most on their sense of sight. And so for ecommerce stores, the great importance of their product images cannot be over-emphasized. It is the make-or-break factor for the business. Product images has to be vividly displayed on the business website to first...
PRODUCT PHOTOGRAPHY: TELLING THE RIGHT PRODUCT STORY
calendar_today September 11, 2018
label Product Photography
Every product has a story, but how do you make sure that images are translating the stories correctly? With the growth of digital marketplaces, it gets increasingly difficult for brands to distinguish themselves from other competitors. More and more brands are choosing to do product shoots in-house, taking advantage of the easy accessibility to basic photography equipment such as smartphones....
WHY YOU SHOULD INVEST IN A GHOST MANNEQUIN FOR YOUR E-COMMERCE STORE
calendar_today August 21, 2018
label E-Commerce , Ghost Mannequin
Are you an owner of a retail or eCommerce apparel store? If you’ve always been using traditional mannequin for apparel shoots, its time to move along. Ghost mannequin is a simple device that you should invest in. Also known as invisible mannequin, this simple device can dramatically increase the efficiency of achieving high quality product images quickly and accurately. Needless...
5 WAYS TO FIX PRODUCT IMAGE ISSUES ON YOUR WEBSITE
calendar_today August 10, 2018
label Product Images
Product images are integral to earning trust from your audience. However, if you face issues such as blurriness, slow loading time or poor color turnout on your website, it is time to make some urgent corrections. However, it will be difficult to reap these benefits if your website currently faces the following product image issues: 1. Product images are not...
WHY MARGINS ARE IMPORTANT IN E-COMMERCE PRODUCT IMAGES
calendar_today August 3, 2018
label E-Commerce , Product Photography
Size matters – if you are an eCommerce website owner, margins are absolutely essential to achieve consistent product images. Visually aligned images help attract buyers to your website and ensure a smooth shopping experience. While product specific information can help customers to gauge the size of your products, they do not allow customers to instantly recognize differences in size. Yes,...
HOW PRODUCT PHOTOGRAPHY AFFECTS YOUR MOBILE E-COMMERCE BUSINESS
calendar_today July 26, 2018
label E-Commerce , Product Images , Product Photography
Seeing is believing. When it comes to shopping through our small screens, nothing frustrates us more than grainy or blurry images when we zoomed them in. Shoppers can’t touch or see your products in real life, so they can only rely on high quality product images. Bad product images can break your mobile E-commerce business easily. Compelling images average 94% more...
HAVING MORE PRODUCT IMAGES CAN INCREASE SALES
calendar_today July 16, 2018
label E-Commerce , Product Images , Product Photography
Websites, as well as users, are becoming more and more image-centric. Images can draw users’ attention and enhance their experience with your website. An eBay study looked at 6.8 million listings and found that sellers “with 2 pictures are 3% more likely to sell and are 3% more likely to sell with each additional picture added to a listing. Evidently, providing more...
THE FUTURE OF PRODUCT PHOTOGRAPHY WITH SOCIAL MEDIA MARKETING
calendar_today July 6, 2018
label Marketing , Photography , Social Media
A modern marketing tool, social media platforms are now vital for companies to market themselves effectively. With a mobile first and video-obsessed audience, the need to produce visually appealing and fulfilling content had never been so important. The photographer’s job is no longer just to shoot photographs that are pleasing to eyes of mass audience. They have to be able...
USING GHOST MANNEQUIN PHOTOGRAPHY FOR E-COMMERCE
calendar_today June 29, 2018
label E-Commerce , Ghost Mannequin , Product Photography
Ghost mannequin, also known as invisible mannequin, is commonly used by brands and retailers to give their product images a more professional touch. Unlike traditional mannequin, ghost mannequin can shoot obscured details. This comes in particularly useful when it comes to shooting more elaborate pieces such as blazers, dresses and shirts. Source Flat-lay causes your apparel to crinkle up easily...
STUDIO OF THE FUTURE – A PHOTO STUDIO WITHOUT A PHOTOGRAPHER
calendar_today June 21, 2018
label Photography , Product Photography , White Background Photography
The photographer doesn’t always have to be someone you hire. In the studio of the future, forget about having to go through the laborious process of having to book a studio, hiring a photographer and editing the images manually at the end. Depending on the type of product you are shooting, there are different equipment you can use. Product photography has...
WHITE BACKGROUND PHOTOGRAPHY AND E-COMMERCE
calendar_today June 8, 2018
label Business , E-Commerce , White Background Photography
Ever since photography entered the commercial world in mid 20th century, white background photography has dominated the scene. White background photography was the gold standard for selling products. As Jeff DeLaCruz of Products on White Photography reinforced: “Keeping everything white is not just an Amazon standard, it’s a worldwide standard for retail—and the reason why is because it removes the...
5 REASONS WHY SMALL BUSINESSES SHOULD BLOG
calendar_today June 1, 2018
label Blog , Business , E-Commerce , Strategy
“Does blogging make sense?” A common notion shared among many business owners, blogging is often seen as troublesome to start up as well as to maintain. However, for small businesses with small reach and limited marketing budget, blogging is one of the most useful and virtually free marketing tools out there. Not only does it allow small businesses to engage...
DIGITAL MARKETING – A PASSING FAD OR THE FUTURE OF MARKETING?
calendar_today March 6, 2018
label Business , E-Commerce , Strategy
Digital Marketing – A Passing Fad Or The Future Of Marketing? Digital Marketing – The Future? Content is everywhere nowadays. From what used to be television, big screens and billboards, you now scroll through it now on small devices like your smartphones and tablets. With the growing numbers of consumers including millennial, user engagement has never become a huge...