Ever since photography entered the commercial world in mid 20th century, white background photography has dominated the scene. White background photography was the gold standard for selling products. As Jeff DeLaCruz of Products on White Photography reinforced: “Keeping everything white is not just an Amazon standard, it’s a worldwide standard for retail—and the reason why is because it removes the branding and makes it accessible to everybody,” white product photography is quintessential to making your products accessible and marketable on any platforms.
Why White Background Photography?
White background photography is essentially, shooting product images using a pure white background.Commercial shoots commonly come with photogenic models and elaborate sets that greatly boost the aesthetics of product images . But ultimately, consumers demand to know about products specifications. For business owners, this means that it’s not just about presenting their products in a clear and straightforward manner anymore. They must also pay attention to visual aspects, especially in terms of making it eye-catching and mobile-friendly.
There are plenty of reasons why shooting on a pure white background is preferred in post-production stage:
- It’s consistent
- It’s clean
- Colours are true
- File sizes are minimized
Traditional photography simply isn’t suited to meet the structural needs of individual sellers. A typical day-rate of running a shoot could easily cost up to SGD 2000 to SGD 3000. For someone who just wants one white background photo, traditional photography just isn’t the way to go. On the other hand, for big eCommerce businesses who need to churn out high quantities of images on a regular basis, the laborious process of traditional photography might not be able to keep up with demands.
In the world of eCommerce, product photography has never been more challenging in the rapidly changing representations and consumption pattern of visual content. Consumers can be scrolling through their phones any minute, and it is precisely these moments that E-commerce giants need to capture.
A More Efficient Workflow
So we have realised that there are two main groups of sellers in the market who do not have their structural needs met. One, individual sellers who just do not want to hire professional photographer nor book a studio on a day-to-day basis. Two, groups of big sellers who are looking to streamline product photography process. E-commerce giants are often troubled by having to deal with post-production difficulties such as cropping and removing background image. They need to be able to upload their product images ASAP in order to sway and satisfy consumer demand.
At SnappyFly, we have removed flat-rates for photo pricing and minimum purchase order. Everything is conducted online, from placing orders to downloading of images.
You get to be the art director
That’s right. Tell us what your specifications are and we’ll work on it. Read more about it here in our FAQ.
Our online habits and its challenges to photography
With the growth of a technologically-savvy millennial workforce, mobile ubiquity and relentless optimization of e-commerce technology, processes of photography need to be ever more efficient. Our habits of constantly scrolling through Facebook, putting our smartphones on alert for any discount notifications and actively filtering through choices have made us increasingly unpredictable, discerning and information-centric buyers. If businesses want to make the most out of these, ensuring quality data and knowing how to make sense of it are most probably the challenges of 2018.