Digital Marketing – A Passing Fad Or The Future Of Marketing?
Digital Marketing – The Future?
Content is everywhere nowadays. From what used to be television, big screens and billboards, you now scroll through it now on small devices like your smartphones and tablets. With the growing numbers of consumers including millennial, user engagement has never become a huge ball game as this. Is a sound Digital Marketing Strategy the Future?
Statistics portal Statista estimates around 2.77 billion social media users around the globe in 2019, up from 2.46 billion in 2017. Each year, the number of social media users increases when more are connected via the Internet. The key to marketing seems less obscured for B2B and B2C businesses alike.
With so many options, which is the most effective?
Statista also reports that Facebook is the most effective social network for businesses in terms of reach and scope, with over 1.86 billion active users monthly. An info graphic on SocialMediaToday also seconds the opinion. With millennial and generation X spending over 7 hours a week on this site, this is the best place to reach them. User-generated content like photos, videos and features such as social games are also popular these days. According to a user’s interests, frequently-liked/shared posts and follows, social media platforms have taken a step in ensuring higher levels of user engagement. Facebook and Instagram have jumped in to cater advertisements and content that are in the scope of a user’s interests. Users now also see more popular posts at the top of their timelines/feed when they log in to their accounts.
Old VS New
Based on the reach, it seems digital marketing is a sales tactic that is here to stay, increasingly replacing traditional norms like cold-calling and word-of-mouth. With harsher laws like personal data protection in place, contacts are harder to come by. While word-of-mouth remains the most effective strategy to pull business, the possibility of stagnating is prevalent as the pool of prospective customers remain small. On the other hand, digital marketing improves reach of audience with the number of users being significantly greater than when gathered through traditional means.
It also builds credibility for your brand. Facebook allows page-rating according to user experience. The number of people liking your page and sharing posts are also important in securing and widening the circle of prospective clients. If the content posted are appealing, users would then be intrigued to check out the brand’s website, where you showcase your company’s portfolio.
Given these insights, there is one drawback however. brands have to consider crafting content that appeal to the masses now that more social media platforms are on-board with the idea of engaging users according to their interests.
Would this lead to a more arid atmosphere in a content-overload universe of social advertising where everyone dares or tries to be different?
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