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Jewellery 360 Product Videos on a White Background

Creating 360 product videos for jewellery is innovative in the e-commerce space. These videos allow potential customers to see every angle of a piece, enhancing their shopping experience and increasing conversion rates. In this article, I’ll share my top tips for producing high-quality 360 product videos for jewellery.

Let’s dive in!

Why Jewellery Brands Need to Use 360 Product Videos

Jewellery brands should definitely consider using 360 product videos—they’re a game-changer! With 360 videos, customers get to see every angle of a piece, which is super important for something as detailed as jewellery. It’s like having the chance to check out a piece from all sides, just like you would in-store. This not only makes the shopping experience more engaging but also helps buyers feel more confident in their purchases. Seeing all those intricate details up close can really make a difference!

Plus, 360 videos make your brand stand out from the crowd. Not every jewellery brand is using this cool tech, so it’s a great way to show off your innovative side. They’re perfect for your website, social media, and even email campaigns, giving your customers an interactive, immersive experience. And let’s be honest, who doesn’t love a bit of high-tech sparkle? By offering this kind of detailed, engaging content, you’ll not only boost your brand’s appeal but also help reduce returns and make your products more shareable.

3 Things to Consider When Integrating 360 Product Videos for Jewellery

1. Choosing the Right Equipment

The first step in creating stunning 360 product videos for jewellery is selecting the right equipment.

Here’s what’s recommended:

Camera: A DSLR or mirrorless camera with good video capabilities is essential. I prefer using a camera that can shoot in 4K for the best quality.
Lens: A macro lens is ideal for capturing intricate details. I often use a 100mm macro lens, which allows me to get up close without losing clarity.
Turntable: Investing in a motorised turntable is crucial. It ensures smooth rotation and consistent angles. Look for one that offers precise control over rotation speed and angle.
Lighting: Proper lighting is everything. You can use softbox lights to eliminate harsh shadows and create a flattering look. Natural light can work too, but it’s less reliable.
Background: A clean, neutral background allows the jewellery to shine. I often use white or black backgrounds, depending on the piece.
360 Jewellery Photography Devices: Invest in the Orbitvu Alphashot Micro, an all-in-one device that uses cylindrical lighting, built-in high CRI LED lights and a software-controlled turntable to get the best professional result within minutes.

2. Setting Up Your Shoot

Now that I have the right gear, it’s time to set up for the shoot.

Here’s how I do it:

Position the Turntable: Place the turntable at a stable location, ensuring it’s level. This prevents any wobbling during the shoot.
Centre the Jewellery: Carefully position the jewellery piece in the centre of the turntable. This is crucial for a balanced video.
Adjust Your Camera: Set up your camera at eye level with the jewellery. This angle gives the best perspective for viewers.
Test Your Lighting: Before starting, I always do a test shot to check the lighting. Adjust as necessary to avoid reflections and shadows.
Record Multiple Angles: Start recording and let the turntable rotate. For 360 videos, I usually capture them at 30 frames per second. For interactive 360 spins, I usually capture 24 frames for a full rotation, which gives a smooth 360-spin view.

3. Post-Production Magic

After capturing the footage, the real fun begins in post-production.

Here’s how I enhance my 360 product videos for jewellery:

Editing Software: Use software like Final Cut Pro or Adobe Premiere Pro. These tools allow for precise editing and enhancements.
Clean Up the Footage: I always remove any dust or imperfections visible in the video. This attention to detail makes a significant difference.
Export Settings: When exporting, I ensure I choose settings that maintain the highest quality. Aim for at least 1080p resolution for online use.
Interactive Features: If possible, I add interactive elements to the video. This could include clickable links to product pages or additional information about the jewellery.

Conclusion

Producing high-quality 360 product videos for jewellery is all about the right equipment, careful setup, and thoughtful post-production. These videos not only showcase the beauty of the pieces but also enhance customer engagement.

If you’re looking to elevate your jewellery presentation, consider using a service like SnappyFly. We offer professional photography and videography tailored to your needs, ensuring your products shine online.